With the plethora of eCommerce websites vying for people\u2019s attention, it\u2019s getting harder to not only find a unique niche, but also to turn a respectable profit. Of course, if you aren\u2019t able to attract customers, your eCommerce sales will undoubtedly suffer.<\/p>\n
The good news is that there are some sure-fire ways you can bolster your sales income, and you likely already have all the tools and expertise you need to implement them. You might need to introduce a new business strategy or tweak your home page\u2019s effectiveness, but a high-converting website is well within reach.<\/p><\/blockquote>\n
In this post, we\u2019ll take a look at four ways you can maximize your eCommerce sales without resorting to unethical or overly complicated methods. Let\u2019s get started!<\/p>\n
Maximize your eCommerce sales with these 4 steps<\/h2>\n
\n
- \n
Sell to your existing customers first.<\/h4>\n<\/li>\n
- \n
Introduce a Pay What You Want strategy.<\/h4>\n<\/li>\n
- \n
Optimize your home page for increased conversions.<\/h4>\n<\/li>\n
- \n
Introduce Micro-Moments for mobile users.<\/h4>\n<\/li>\n<\/ol>\n
1. Sell to your existing customers first<\/h2>\n
Traditionally, you conduct business by encouraging a constant influx of new customers. However, many businesses have discovered that their existing customer base offers a better opportunity to bolster sales.<\/p>\n
For starters, your existing customers should already be onboard with your philosophies, meaning they enter the sales funnel later in the process. Also, it\u2019s actually\u00a0cheaper<\/em>\u00a0to sell to\u00a0your current customers\u00a0than to acquire new ones.<\/p>\n
Fortunately, this strategy is well within the reach of most businesses, and it all\u00a0starts with your email list. First, target your email list subscribers\u00a0consistently and often, as they\u2019re ready-made potential customers. Next, make sure you\u2019re\u00a0automating your emails\u00a0to follow up with new customers, as this is a great opportunity to turn them into regulars.<\/p>\n
2. Introduce a Pay What You Want (PWYW) strategy<\/h2>\n
This is a concept that on the surface seems to devalue your offerings, but could actually help business boom. A PWYW strategy is just what it sounds like: you give the customer the opportunity to name their price for your products or services.<\/p>\n
Before you dismiss this approach,\u00a0consider the benefits. You\u2019re enabling more customers to enter the sales funnel\u00a0and<\/em>\u00a0boosting your reputation by displaying generosity. If you sell digital products, you can even reduce piracy by making your product easily obtainable.<\/p>\n
There are\u00a0plenty of tips\u00a0for implementing this strategy. First, you\u2019ll want to find out what the relevant options are for your current eCommerce solution (for example, WooCommerce has a\u00a0Name Your Price extension). Then, promote urgency by limiting the offer to a set time period. Finally, it\u2019s smart to still set a minimum price for your product to make sure you\u2019re earning something from every customer, although this will obviously impact conversions.<\/p>\n
3. Optimize your home page for increased conversions<\/h2>\n
Your home page is akin to a storefront. As such, it needs to be deftly laid out to maximize conversions. It makes sense to offer an entry to your sales funnel here, which can supercharge your eCommerce sales figures if done correctly.<\/p>\n
This isn\u2019t simply about tweaking your\u00a0call-to-action (CTA), although that\u2019s a good start. After that, here\u2019s our advice on how to\u00a0improve your home page:<\/p>\n
\n
- Offer a Unique Value Proposition (UVP).<\/strong>\u00a0You shouldn\u2019t assume visitors will understand why they should buy from you. It\u2019s important to\u00a0add content to your home page\u00a0outlining why you\u2019re the best.<\/li>\n
- Introduce risk reducers.<\/strong>\u00a0The goal here is to make purchasing less risky. Including prominent verbiage \u2014 for example, referring to your free shipping and returns options, or adding a lowest price guarantee \u2014 can make all the difference.<\/li>\n
- Split test your changes regularly.<\/strong>\u00a0Making site tweaks without judging their effectiveness is akin to throwing mud at the wall and seeing what sticks.\u00a0Testing and refining\u00a0your changes will pay off in the long run.<\/li>\n<\/ul>\n
\nThe takeaway here is not to rely on your product pages to do the heavy lifting.<\/strong><\/div>\n<\/blockquote>\nYour entire website should get customers moving through the funnel, starting with your home page.<\/p>\n
4. Introduce micro-moments for mobile users<\/h2>\n
Micro-moments\u00a0is a fairly new concept from Google. It considers the number of engagement opportunities a potential customer experiences before making a purchase, and aims to take advantage of as many of them as possible. For example, think about how people use Google and Amazon on mobile devices when shopping for in-store items. Given the\u00a0dominance of mobile browsing, this is a simple way to slot into the customer\u2019s buying process.<\/p>\n
The idea of micro-moments is still a developing strategy, although there are some key aspects to consider. You\u2019ll want to make sure your\u00a0mobile search engine optimization is solid, then consider these\u00a0four key micro-moments:<\/p>\n
\n
- I-Want-to-Know moments.<\/strong>\u00a0This first moment is the customer\u2019s curiosity phase when they\u2019re searching for any worthy information on the product they\u2019re considering.<\/li>\n
- I-Want-to-Go moments.<\/strong>\u00a0If you have a physical store, getting your details in front of curious visitors at this point can net you a sale.<\/li>\n
- I-Want-to-Do moments.<\/strong>\u00a0This is the how-to phase \u2014 i.e., when people do research on how the product will be used \u2014 and could come either before or after the purchase. Your site\u2019s content is key here.<\/li>\n
- I-Want-to-Buy moments.<\/strong>\u00a0The customer is in buying mode in this phase, and it\u2019s now up to you to help them make a purchase.<\/li>\n<\/ul>\n
There\u2019s a lot more you can do with this burgeoning conversion strategy, so we recommend delving into\u00a0the Google microsite\u00a0to find out exactly how you can maximize your eCommerce sales using micro-moments.<\/p>\n
Conclusion<\/h2>\n
eCommerce is more competitive than ever before, which means you\u2019ll have to pull out all the stops to make sure your store turns a profit. Failure to keep ahead of your competitors could see you enter a lean period you might not recover from.<\/p>\n
This post has looked at four different ways you can maximize your eCommerce sales. Let\u2019s recap them quickly:<\/p>\n
\n
- Focus on selling to your existing customers, rather than trying to constantly gain new ones.<\/li>\n
- Implementing a PWYW strategy could see your profits rise, but requires an invested customer base.<\/li>\n
- Your home page should be optimized to convert as many customers as possible.<\/li>\n
- Micro-moments is a new concept, but could be the difference between mediocre and bolstered sales.<\/li>\n<\/ol>\n
Editor\u2019s note:\u00a0<\/strong>Just getting started and need a platform that can handle your eCommerce sales? Check out\u00a0GoDaddy\u2019s Online Store. You can have a site running in less than an hour, and it\u2019s fully equipped with multiple payment and shipping options, inventory tracking, eCommerce design features and more. Best of all?\u00a0You can try it for free.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
With the plethora of eCommerce websites vying for people\u2019s attention, it\u2019s getting harder to not only find a unique niche, but also to turn a respectable profit. Of course, if you aren\u2019t able to attract customers, your eCommerce sales will undoubtedly suffer. The good news is that there are some sure-fire ways you can bolster […]<\/p>\n","protected":false},"author":1,"featured_media":2643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,4,7,43],"tags":[78,79],"class_list":["post-2641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-make-money-online","category-social-media","category-web-hosting","tag-4-surefire-ways-to-skyrocket-your-online-sales","tag-ecommerce"],"_links":{"self":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/comments?post=2641"}],"version-history":[{"count":1,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2641\/revisions"}],"predecessor-version":[{"id":2642,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2641\/revisions\/2642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/media\/2643"}],"wp:attachment":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/media?parent=2641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/categories?post=2641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/tags?post=2641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}