{"id":2635,"date":"2017-10-16T03:59:21","date_gmt":"2017-10-16T03:59:21","guid":{"rendered":"https:\/\/wisehost.ca\/fr\/?p=2635"},"modified":"2017-10-16T04:01:44","modified_gmt":"2017-10-16T04:01:44","slug":"how-to-stand-out-online","status":"publish","type":"post","link":"https:\/\/wisehost.ca\/fr\/how-to-stand-out-online\/","title":{"rendered":"HOW TO STAND OUT ONLINE"},"content":{"rendered":"<h1>Use a website to put your passion in the spotlight<\/h1>\n<p>So long, summer breaks and spontaneous holiday trips. After having time to unwind, relax, and contemplate your latest passion project, let\u2019s put your innovative ideas onto a profitable platform. In other words, you either need to make a website or enhance the one you already have to make it stand out amongst the crowd.<\/p>\n<h2>Keep it local (with global in mind)<\/h2>\n<p>Supporting local businesses has become a modern movement, and that\u2019s even more reason to capitalize on your dream. \u201cBIA,\u201d or Business Improvement Area, has become a common term in cities across Canada and the world, encouraging everyone to shop locally.<\/p>\n<div class=\"callout\">Local consumers want to support local businesses.<\/div>\n<p>So, why shouldn\u2019t it be yours? Now\u2019s the time to make that happen.<\/p>\n<blockquote><p>You know your customers better than you think. They\u2019re probably a lot like you.<\/p><\/blockquote>\n<p>Let\u2019s throw out a hypothetical \u2014 you hear about a business in town. Regardless of how you heard about it, if it\u2019s already piqued your interest, you\u2019ll more than likely look them up online. From there, the business\u2019s website will give you all the information you need to decide whether or not you want to check it out for yourself. Keep this in mind when updating your own website.<\/p>\n<h2>When? Where? Why?<\/h2>\n<p>These are good questions to keep in mind when building your website. Explain the concept in its simplest form \u2014 the ol\u2019 \u201celevator pitch,\u201d if you will. When asked about your business, you should be able to have a clear, concise answer. This should be true for your website, too.<\/p>\n<h2>It\u2019s design time: How to build a website<\/h2>\n<p>As an entrepreneur, you\u2019re already an innovator and creator. A website helps you showcase your ideas to Canada and beyond.<\/p>\n<p>But websites can seem overwhelming, especially for those who don\u2019t consider themselves tech-savvy or web gurus. You may find yourself contemplating over and over, \u201chow to build a website \u2026 how to build a website \u2026 \u201d That\u2019s why\u00a0WiseHost\u2019s website software\u00a0makes it easy to build or update a website in under an hour.<\/p>\n<p>Simply choose a template that matches your industry, add text to tell customers about your business or idea, then add a few photos. It\u2019s as easy as that. With\u00a0WiseHost\u2019s website software, you\u2019ll have the ability to completely personalize your website \u2014 so your one-of-a-kind idea will stand out the way it should.<\/p>\n<blockquote><p><strong>The more you can talk about your business and how it\u2019s a one-of-a-kind concept, the more you\u2019ll differentiate your brand online (and in person).<\/strong><\/p><\/blockquote>\n<p>Now you can showcase your business and give it the recognition that it deserves. For more detailed information, check out this post about\u00a0how to build a better website in under an hour.<\/p>\n<h2>Your story sells<\/h2>\n<p>After all the hard work of putting your blood, sweat and tears into creating your passion project, oddly enough, self-promotion can be difficult for a lot of entrepreneurs. Just don\u2019t overthink your story. The more personal, genuine, and detail-oriented your story is, the more likely your customers will have faith in you and your product. Plus, you\u2019ll differentiate yourself online because the more you talk about what\u2019s special about your business, the more your current and potential customers will realize just how unique and exciting your business actually is.<\/p>\n<p>Here are a few questions to help get you started on updating the \u201cAbout Us\u201d section of your website:<\/p>\n<ul>\n<li>How did you come up with your idea?<\/li>\n<li>What did you sacrifice to make your dream of owning a business come true?<\/li>\n<li>What or who were your influences? Did your grandfather or grandmother teach you secret tricks of the trade at a young age? Your audience wants to hear about it.<\/li>\n<\/ul>\n<p>Now that you\u2019ve successfully put your idea into the spotlight, communicating exactly how awesome your business is, and how it\u2019s a place like no other in town (or in the world), you\u2019ve also officially got your readers\u2019 attention. Ideally, this will make regulars keep on returning, and new customers finally check it out for themselves. And, who knows? You just might inspire someone else to follow their dreams as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use a website to put your passion in the spotlight So long, summer breaks and spontaneous holiday trips. After having time to unwind, relax, and contemplate your latest passion project, let\u2019s put your innovative ideas onto a profitable platform. In other words, you either need to make a website or enhance the one you already [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,8,42,43,54,9],"tags":[72,73],"class_list":["post-2635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","category-web-designs","category-web-development","category-web-hosting","category-web-maintenance","category-web-tutorials","tag-how-to-stand-out-online","tag-use-a-website-to-put-your-passion-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/comments?post=2635"}],"version-history":[{"count":1,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2635\/revisions"}],"predecessor-version":[{"id":2637,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2635\/revisions\/2637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/media\/2636"}],"wp:attachment":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/media?parent=2635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/categories?post=2635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/tags?post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}