{"id":2625,"date":"2017-10-14T00:27:58","date_gmt":"2017-10-14T00:27:58","guid":{"rendered":"https:\/\/wisehost.ca\/fr\/?p=2625"},"modified":"2017-10-11T22:43:20","modified_gmt":"2017-10-11T22:43:20","slug":"google-data-studio-can-use","status":"publish","type":"post","link":"https:\/\/wisehost.ca\/fr\/google-data-studio-can-use\/","title":{"rendered":"What is Google Data Studio and how can you use it?"},"content":{"rendered":"

Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.<\/h2>\n

Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the ordinary human to understand and decipher. In many cases, marketers don\u2019t even report back their clients\u2019 analytics because they\u2019re just not sure where to start \u2014 partly because of information overload and difficult-to-understand data.<\/p>\n

To make matters worse, there was really no easy way to provide their local SMB clients with an overview of how their site or campaigns were performing that was easy to read and understand. If you\u2019re like most agencies that\u00a0do<\/em>\u00a0provide clients with analytics reports, it typically means laboriously downloading Google Analytics data and putting that data into Excel spreadsheets to create charts and diagrams from there.<\/p>\n

Google now allows you to create reports that even your clients will understand \u2014\u00a0thanks to Google Data Studio.<\/p>\n

Google Data Studio is part of the Google Analytics 360 Suite \u2014\u00a0the high-end (i.e., pricey) Google Analytics Enterprise package. Since most of us can\u2019t afford to spend that much money for an analytics tracking tool, we typically opt for the free version of Google Analytics. But Google has decided to give those of us using the free version of Google Analytics a taste of what\u2019s possible.<\/p>\n

What is Google Data Studio?<\/h2>\n

Google Data Studio (in beta) gives you everything you need to turn your client\u2019s analytics data into informational, easy-to-understand reports through data visualization.<\/p>\n

The reports are easy to read, easy to share and even customizable to each of your clients. You can select how you want to present the data \u2014 bar graphs, charts, line graphs and so on. You can even change fonts and colors and brand the reports with your logo.<\/p>\n

One thing that\u2019s cool about Data Studio is that you can pull in more than just Google Analytics data \u2013 you can even import Facebook data, as long as you put that information into a Google Sheet. (That\u2019s right.\u00a0Any\u00a0<\/em>reporting information you have on a Google Sheet can be pulled into Google Data Studio \u2014 and your beautiful reports!) If you can get your data into Google Sheets, it can show up in your reports.<\/p>\n

The reports are also dynamic, so when there\u2019s an update to the data source, the updated\/new information automatically shows up on any reports that reference the source. Additionally, the reports are shareable, so you can grant people permission to view the reports and\/or allow them to make changes.<\/p>\n

Google Data Studio uses the same functionality as Google Docs and Google Sheets, so all you need to do is press the \u201cShare\u201d button to let your clients or other members of your team view or edit the reports.<\/p>\n

How to Access Google Data Studio<\/h2>\n

To access Google Data Studio, visit\u00a0https:\/\/www.google.com\/analytics\/data-studio<\/a>\u00a0and log in using your Google Analytics login information. Right now, if you\u2019re using the free version of Google Analytics, you get a limited version of Data Studio. You can create up to five custom reports for free.<\/p>\n

Note:<\/strong>\u00a0This program is currently only available in the US, but it\u2019s expected to be rolled out to other countries throughout the rest of this year.<\/p>\n

When you first log in. you will see some sample reports that will give you a good idea of the look and feel of the reports and the types of information you can pull into your custom reports once you get going. Go through each of these sample reports so you can see all of the possibilities.<\/p>\n

\"Welcome<\/a><\/p>\n

When you click on the \u201cWelcome to Data Studio! (Start here)\u201d link, you\u2019re taken to a visual, interactive tutorial that will walk you step-by-step through what Data Studio can do and how to get started. Be sure to check this out.<\/p>\n

\"Click<\/a><\/p>\n

Google also provides you with a\u00a0YouTube video\u00a0<\/a>that you can watch to get a quick overview of\u00a0the tool, and it gives you a walk-through on how to connect your data sources and create your first report.<\/p>\n

In the upper left-hand corner of the home page, you will see Reports and Data Sources. Reports lets you create reports and data visualizations. Data Sources are reusable components that connect a report to your data, such as Google Analytics, Google Sheets, Google AdWords and so forth.<\/p>\n

\"Report<\/a><\/p>\n

Google Data Studio uses the Google Drive interface, so it\u2019ll be familiar to you if you use Google Drive. If you DO get lost, all you need to do is click the home button:<\/p>\n

\"Google<\/a><\/p>\n

To create a new report, click on the blue plus (+) button at the bottom right-hand corner and accept the terms and conditions:<\/p>\n

\"New<\/a><\/p>\n

Then you\u2019re off!<\/strong><\/p>\n

Is Google Data Studio right for you?<\/h2>\n

If you\u2019re the type of person who likes working with spreadsheets, you might not think that Data Studio is a big deal. But for the huge number of us who\u00a0hate\u00a0<\/em>spreadsheets, this is a godsend. (Finally! You can take a look at your analytics data \u2014 and it makes sense.)<\/p>\n

Now, when you\u2019re talking to your local clients, you can easily show them the results of your efforts in an easy-to-understand, brandable report! By sharing these reports with your clients, they will be able to see how your digital marketing efforts are paying off \u2014 which is definitely good for your business.<\/p>\n

By Search Engine Land<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out. Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the ordinary human to understand and […]<\/p>\n","protected":false},"author":1,"featured_media":2632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,7,67,8,43],"tags":[71,70],"class_list":["post-2625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-make-money-online","category-new-technologies","category-social-media","category-technologie","category-web-designs","category-web-hosting","tag-google-analytics","tag-google-data-studio"],"_links":{"self":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/comments?post=2625"}],"version-history":[{"count":1,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2625\/revisions"}],"predecessor-version":[{"id":2633,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/posts\/2625\/revisions\/2633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/media\/2632"}],"wp:attachment":[{"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/media?parent=2625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/categories?post=2625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wisehost.ca\/fr\/wp-json\/wp\/v2\/tags?post=2625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}